Reva

The personal CFO for business owners. An agentic private banking experience that spans across their business and personal lives. Because every financial decision is interconnected.

MY ROLE

Founding Designer covering brand, design system, product design and design engineering.

THE TEAM

Two founders (CEO and CTO), me as the entire design function.

TIMELINE

Dec 2025 to present, ongoing.

Real interface, illustrative data. The product is in private beta.

Reva is building the personal CFO for business owners. An AI-native private banking experience that spans business and personal lives. Because every financial decision is interconnected.

I joined at pre-seed as Founding Designer, alongside the two founders.

After an initial £200k angel investment, we’re looking to raise £3m in the next few months, launching the first MVP in October and start iterating on early feedback from clients and partners.

Learn more about reva at https://revaos.com/

Context

Challenge

When I joined in December 2025, there was no brand, no design system, no product. Just an idea and a 40-slide deck the founder used to raise the initial funds. A blank canvas brings excitement and responsibility in equal measure.

Earning trust with people's money. A product asking business owners to bring their whole financial life had to feel premium and secure. That goal has shaped every decision since day zero.

A design function of one. Me and the two co-founders. Every design decision, from brand strategy to component code, sat with one person.

Branded, never generic. The product couldn't feel like a template. A distinctive design language came first, then a design system built around it, so every touchpoint speaks Reva.

Designing for AI agents too. At Reva, agents write production code alongside the engineers. The design system had to work for machines as well as humans.

Startup pace, private bank standards. Everything clients, partners and investors would see, delivered at the speed of an early-stage raise, without looking like it.

Solution

The work falls into three streams. The brand and its digital foundation. A platform-agnostic design system that AI coding agents can build with. And the product itself: a client portal and a mobile app. Each built on the one before.

1. Brand and digital foundation

Foundations came first: who Reva serves, where it sits in the market, and the attributes and tone of voice that guide every word. Then the visual language: a palette balancing warmth with authority, a logo built from two overlapping forms, a typographic system stretching from editorial marketing to data-dense product, and custom imagery in place of photography, generated with a mesh gradient tool I built.

Vale proposition and core positioning
Key brand attributes
Tone of voice
User persona
Market positioning
Reva brand colours
The Reva logo system
Reva custom imagery
Reva typography system

2. Design system and design token architecture

TBD

3. Product Design: Client portal and mobile app

TBD

Outcome and reflections

TBD

Technologies & methods

  • Brand design: Figma Design, Figma Slides, FigJam, Mobbin.

  • Design token system: Style Dictionary, Figma, chromajs, custom AI skills.

  • Web Component Library: React, TypeScript, Vite, Tailwind, shadcn.

  • Mobile Component Library: React Native, TypeScript, NativeWind.

  • Project Management and Documentation: Linear, Notion, Fumadocs.

  • Process: founding designer operating across brand, system and product, with human-in-the-loop AI-assisted workflows.

Next

Neon Dashboard