Neon Intelligence
An AI-powered chatbot integrated into Neon Insights that provides instant market research summaries and answers to specific market questions, enhancing premium content engagement for Marex's financial services platform.
MY ROLE
Solo designer, responsible for end-to-end design and prototyping, cross-functional coordination, design system implementation, and front-end development support.
THE TEAM
One designer, three developers, one QA, Market Making Business Technologist, and Brand Design Team.
TIMELINE
Q4 2023 – Q1 2024
CHALLENGE
Marex users needed faster access to market insights without having to search through extensive research articles. The challenge was to create a solution that would efficiently summarise market research, boost engagement with premium content, and provide value to the 5,000+ monthly active users of the Neon platform.
SOLUTION
I designed and built an AI chatbot that seamlessly integrates with Neon Insights, leveraging OpenAI's ChatGPT API to analyse and summarise content from Marex's market commentary and research database. The solution:
Provides concise answers (under 200 words) to specific market questions in seconds
References original articles, encouraging deeper engagement with premium content
Features a user-friendly interface built on the Neon Design System
Seamlessly integrates with the existing Neon Insights platform, with the ultimate goal to make it an integral part of the whole Neon ecosystem
The frontend was entirely developed in-house using the Neon Design System, while our Brand Design team created the Neon Intelligence branding to ensure consistency across the Neon product ecosystem.
Explore a fully interactive high-fidelity prototype below.
OUTCOME
Neon Intelligence successfully transformed how users interact with market research by:
Reducing time spent searching for specific information from minutes to seconds
Increasing engagement with premium content through referenced article links
Enhancing the overall value proposition of Neon Insights
Positioning Marex as an innovative leader across competitors in applying AI to financial services
Supporting the cross-selling of premium content subscriptions
TECHNOLOGIES/METHODS USED
Design: Figma, FigJam
Project Management: Jira, Confluence
Development: React, TypeScript, MUI, Neon Design System
AI integration: OpenAI API
Research: User interviews, AppCues
Process: Agile methodology, Kanban, cross-functional collaboration
